SEO Fence Case Study
SEO Case Study: How We Helped a Fence Company Rank #1 and Book Out 60 Days in Advance
Client: Patriot Fence & Deck
Location: Suburban Ohio Market
Plan: Standard SEO + Content ($997/mo)
Timeframe: 6 Months
Goal: Rank in top 3 for "fence installation [city]" and generate consistent inbound calls
The Problem
When Patriot Fence came to us, they were:
Nowhere to be found on Google
Losing jobs to cheaper contractors showing up in maps
Relying on word-of-mouth and HomeAdvisor
Spending money on ads, but with no long-term traffic growth
They had a good team and solid reviews — but zero local SEO strategy.
What We Did
Month 1–2: Foundation
Claimed and optimized their Google Business Profile
Cleaned up old citations and submitted to 50+ local directories
Fixed website technical SEO (broken links, slow speed, missing meta)
Installed call tracking and lead attribution system
Month 3–4: Content + Local Targeting
Wrote and published 8 SEO blog posts:
“Wood vs Vinyl Fencing in [City]”
“Top 5 Reasons Homeowners Replace Their Fence”
Built 3 geo landing pages (e.g., “Fence Installation in [Suburb]”)
Started backlink outreach (local chambers, blogs, associations)
Month 5–6: Rankings + Conversion
Re-optimized top pages using keyword data
Embedded Google reviews and photos into key pages
Continued publishing 4 articles/month
Built 12 new backlinks (average DR 35)
The Results
Client Quote
"We’ve never had this much visibility before. Phones are ringing every day, and we’re closing better jobs with way less effort."
— Mike, Owner of Patriot Fence
Key Takeaway
SEO works — when it’s focused on the jobs that matter.
For fence contractors, that means ranking locally, showcasing real work, and building trust with Google and homeowners.
Want Results Like This?
Let’s rank your business for the keywords that close jobs — not just get clicks.
From the team at Hub City Marketing — specialists in fence contractor SEO, lead generation, and growth systems that actually book jobs.
